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The Full Story

About Me

I am a creative professional with a strong desire to help any business grow through digital marketing and advertising. I can work in a demanding environment where my creativity, abilities, and knowledge can bring balance to almost any company and create great results.



During the time I attended UAT it has been challenging but I have also learned so many skills. These awards represent my hard work and show how committed I was to learning all the skills I needed to be successful in my field of study. 

Best SIP Pitch

This award was for an app I created that can be used as a marketing tool for Real Estate agents. The name of the project is Real Estate Social. 

Dean's List Award

This was my first award is special because it help me stay committed to my studies while attending the university.

Dean's List Award

The summer of 2021 was the most challenging semester for me, and getting this award was a reminder that my hard work would be paid off soon.  I received about four of these Dean's List Awards. 



2022- 2023


2020 -2021




Master of Science in Business Analytics

Bachelor of Science in Digital Marketing &

Bachelor of Arts in Advertising Art

Associate of Science in Digital Marketing &

Associate of Arts in Advertising Art

General Education

General Education

Work Experience

Work Experience

Digital Marketing Manager
Madriz Realty Group LLC

2019- Current


THXX Jewelry eCommerce

2021-  2022


Real Estate Agent
Allison James Estate & Homes

Murrieta, CA
2020- 2022


Optical Lab Technician

National City, CA

1999- 2011

  • Built and maintained the website 

  • Created and tested applications for the website to increase sales

  • Project management in creating reports gathered information, and performed research for new business strategies

  • Regularly updated the company’s website and various social media management, including Facebook, Instagram, TikTok, Pinterest, and YouTube

  • Maintain companies brand awareness, content marketing strategies, and Blog posts

  • Prepared presentations for prospective clients

  • Create Ad campaigns and use content management systems, and research for better SEO

  • Utilized Google Tools- Created and maintained Google merchants, Google my business, added a sitemap to Google search console, and managed Google Analytics

  • Led email marketing and planning email campaigns

  • Ability to work across multiple teams and build good relationships to get the project done

  • Show homes to potential buyers, including evenings, weekends, and during weekdays

  • Follow up with potential leads, speaking by phone, e-mail, and in-person to find out their needs and what I can offer them

  • Include outbound calling, e-mail communication, coordination, and scheduling of real estate buying and selling opportunities

  • Managed and prioritized lenses by personally handling them to technicians to ensure lenses were moving along, especially when the due date was past due.

  • Managed Anti-Reflective technicians as the lens moved along within the A.R.C. chamber.

  • Processed Quality Assurance to ensure the lens was in excellent condition before the lens left A.R.C Department

  • Utilized blocking machine in various types of lenses for processing for edging Finish department

  • Developed specialty edging and mounting in eyewear and assembled Finish Department

  • Analyzed data counts of lenses to get the task done on time for the ARC Department

  • Team building in creating a new Lab Department A.R.C. before and after it opened up.

  • Lead/Supervisor A.R.C. Department

  • Lead Google Analytics to track and evaluate campaign performance from Google Ads, Facebook Ads, Instagram Ads, Pinterest Ads, and the Shopify eCommerce website.

  • Assisted in preparing multi-channel marketing campaigns, including emails, websites, SMS, direct mail, social media, and other promotional tactics

  • Created and managed Google Ads campaigns to target and retarget consumers

  • Customized target audience and Keywords on Google Ads for better SEO

  • Created and maintained Google merchants, Google my business, added a sitemap to Google Search Console

  • Assisted in eCommerce Shopify in creating headlines for items and adding item descriptions

  • Researched and ran experiments with A/B testing to enhance KPIs (revenue, orders, opt-outs, click-through rates, and conversion rates)

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